Bosch Future Gallery
The Bosch India Experience Center (BIEC) is a one-of-a-kind destination where one can gauge the rich history and heritage of the Bosch family in India. Our job was to design an interactive wall that would showcase the futuristic technologies and solutions provided by Bosch.
We needed to engage, engross and enable users to interact with technology that would eventually lead to better brand awareness and facilitate informed purchase decisions.
To ensure visual elements flowed in a meaningful structure that would help the end-user gain valuable insights into Bosch’s solutions, we avoided technical jargon and opted to go with a simple, non-intimidating language. This made it easy for people from diverse backgrounds to understand our communication efforts.