Bosch Lakshya Website
Bosch wanted to build a new, user-friendly website for one of its flagship initiatives in India – Lakshya. Since Lakshya was primarily engaged in nurturing young, innovative minds, and creating a youth-centric culture for Bosch India, we had to give the website a colourful, energetic and inviting look.
We started by designing a friendly mascot for Lakshya – one that would feature prominently throughout the website. Moreover, we expanded upon Bosch’s existing colour palette and included unconventional graphic elements that gave the website youthful zest and a startup feel with free-flowing creative energy.
Through impactful visual storytelling, the new website was able to engage Bosch’s employees and communicate the core objectives of Lakshya effectively.