Heinz - Retail POSM Design

FMCG

Store Design & Retail POSM Design

Heinz wanted to establish the brand in the Indian market, in the FMCG category by running a promotional activity in the Indian modern trade outlets. Considering today’s retail competition, Heinz wanted to grab a very remarkable brand position in the consumer’s mind. Kreo was approached to position the brand in such a way that Heinz would be differentiated from its competitors as a healthy, affordable, and approachable brand.