House of Toys

Toys & Games
360° Integrated Brand Experience Design

The toys and games industry today is a multifold evolved version of its original self. The kids and parents of the current generation don’t want to settle for just toys to play with, but seek for immersive, educating and gamified ‘experiences’. This highly imaginative generation requires engaging toys and products that meet that ‘imaginativeness’. Also with globalization, consumers want to connect with the brand and access international experiences.