ITC - Masterchef Creations

360° Integrated Brand Experience Design

With the evolution of the urban lifestyle in India, Food & Dining have also evolved from dining experiences at restaurants to an indulgent dining experience at home. With the success of food aggregators in India, there has been a habitual and cultural change of ordering-in food for various occasions. With this evolution, the focus of the restaurant and F&B industry has now shifted towards providing the best dining experience to the audience via branding & packaging as a medium of touchpoint to the customers.