Rushers - Kiosk Design

Store Design & Retail POSM Design

Today, consumer behaviour in India has evolved from ‘buying products’ to ‘connecting with brands’, especially in the lifestyle segment. People no longer buy products, just for their functional value; but rather connect with brands and their stories. Similarly, in retail environments, the experience that customers seek is beyond the product – where the environment is leveraged to tell the brand story for customers to immerse into and indulge in.