Swiggy - Trade Channel Branding
ATL / BTL Branding
Swiggy is a leading player in the food and delivery space. Though Swiggy is quite active on Social Media and ATL, it took a backseat when it came to on-ground marketing. Swiggy wanted to leverage its trade partners to drive brand visibility. With players like Zomato and Uber Eats, also being promoted at the outlets, it was not an easy task for Swiggy to capture eyes. Kreo was tasked with the job of finding a solution to this problem and leverage the trade channel effectively.