Toy R Us – Environmental branding

Toys & Games

ATL / BTL Branding

Toys R Us, the globally loved name wanted to expand on their marketing activations, to appeal to the ever-evolving Indian consumer, kids and parents alike. The brand wanted to craft a visual experience that speaks to diverse age groups, interests, and parenting styles, all while boosting brand visibility and sparking active interaction. In addition, they focused on creating in-store spaces that forge deep emotional connections - all about building loyalty, driving conversions, and inspiring brand advocacy through engaging, immersive experiences that go beyond just playtime.